Blog
California’s legislative process, simplified
As a corporation, small business, or a 501C3, it’s important to understand how the legislative process begins and ends. Should you ever be in the position of needing to push a bill through the legislative process or rectify a piece of legislation that isn’t in favor of your organization, you’ll know exactly what to expect via the process.
Two reasons why monitoring state and federal legislation is critical to your business
It can be challenging for a business to track hundreds of thousands of measures considered across the country each year to determine which legislation would affect its bottom line. It would essentially require a person to scan through over 30,000 pages of text to determine if a bill would impact the business; this is what we specialize in at Rojas Communications Group.
Three key tactics that should be a part of your public affairs strategy
If your organization doesn’t have a readily available public affairs strategy, you must create one as soon as possible.
A public affairs strategy will serve as the framework to align with your organization’s interests and key activities with stakeholders, who often impact policies and legislation that affect your operations.
Three reasons your agency should be utilizing social listening tools
Social listening tools have the power to forge a stronger relationship with stakeholders by listening to the noise, identifying trends and engaging with your audience.
Do you need to improve your relationship with stakeholders? Follow these three tips
Whether breaking ground on a new project or aiming to retain employees and everything in between, garnering the support of stakeholders is vital for the short-term and long-term success of your agenc
Five insider tips to build strong relationships with the media
Building strong relationships with the media is an imperative part of public relations for small businesses, government agencies, and corporations. Especially during a time, like right now, where newsrooms are bare-bones - it makes it more difficult to land an...
Most effective time and day of the week to distribute press releases
As a business or government agency, it’s imperative that our communiques reach as many people as possible. One of the easiest and most cost-efficient methods to distribute news is via a press release. But, many agencies and businesses struggle with understanding when...