California Public Utilities Commission Certifies RCG

Dec 16, 2022 | Public Relations

In November, the Rojas Communications Group (RCG) was certified by the California Public Utilities Commission (CPUC) as a minority-owned business. This accolade is a significant honor for RCG as it reflects its values and aligns with its interests, goals, and mission.

An entity recognized as a minority-owned business is an honor as it provides valuable assistance in enhancing its business, ultimately furthering its ability to serve its clients better.

What Does it Mean To Be Recognized as a Minority-Owned Business By The California Public Utilities Commission?

The California Public Utilities Commission (CPUC) defines an entity to be a Minority Business Enterprise if a business is at least 51% owned and actively managed and operated by a minority individual. Minorities considered by the CPUC include, but are not limited to, Asian Americans, African Americans, Hispanic Americans, and Native Americans, among others. A business certified as a minority-owned business must get re-certified every three years. Enterprises recognized by the CPUC as minority-owned are also recognized and accepted by over CPUC regulated utility companies and other institutions, including, but not limited to: the National Minority Supplier Development Council and the United States Small Business Administration.

Jaime Rojas

The Rojas Communications Group (RCG) is honored to be led by Jaime Rojas, Jr., as its Chief Communicator. Mr. Rojas is proud to be Hispanic American and has gladly served as the CEO/President of the CA Hispanic Chambers of Commerce. Mr. Rojas is the majority owner of RCG and is active in the daily operation and management of the business.

How Does Being Recognized as a Minority-Owned Business by the California Public Utilities Commission (CPUC) Help Businesses?

Obtaining certification from the California Public Utilities Commission (CPUC) as a minority-owned business avails the business numerous benefits, including the following:

  • Businesses identified as minority-owned are promoted by CPUC and availed them visibility as preferred vendors or bidders for government agencies and projects. Moreover, enterprises classified by the Commission as minority-owned are accepted by other recognized institutions that further promote the business.
  • Projects engaging recognized minority-owned businesses generally go through a faster-contracting process.
  • Minority-owned Businesses are given access to government grants and contracts
  • Certified minority-owned businesses are provided business and partnership opportunities through the California Public Utilities Commission (CPUC) website, events, or other government listings.

What Are The Benefits of Supporting Minority-Owned Businesses?

As noted above, certified minority-owned businesses are availed numerous benefits, allowing them to pass them on to their clients. Some of the advantages availed by minority-owned companies to their clients, including government agencies, include but are not limited to, the following:

  • Government agencies may be eligible to receive credit on projects that engage minority-owned businesses.
  • Agencies that contract with minority-owned businesses are availed of faster-contracting processes. This benefit allows projects to move on time and meet deadlines.
  • Supporting a certified minority-owned business allows its clients to elevate underrepresented minorities’ livelihoods, businesses, and missions. Ultimately, supporting validly recognized minority-owned businesses facilitates racial equality and equity.

About the Author

  • Jaime Rojas

    Jaime Rojas is the Chief Communicator of Rojas Communications. A native Angelino, Jaime is a graduate of the University of Southern California and has over 25 years of local, state & federal experience in public affairs, public relations & marketing. Jaime served as a White House Intern under President Clinton, has worked for several major companies, and is the author of two books.