Influencing others, especially those in positions of power and with the strong support of allies, could affect fundamental societal changes. Generally, lobbying and advocacy are two ways to set forth interests or ideas to effect such change. However, it is essential...
Responding to emergencies requires a unified command from all key institutions. Learn more in this great article by the Rojas Communications Group.
The need for water conservation is an important initiative for the entire community as it affects community members in various ways. After all, water use is an intimate part of each person’s daily life. However, despite water conservation being a genuine community...
Three reasons to develop strong communication with your community to support the relationship between the community and those who serve it.
Social listening tools have the power to forge a stronger relationship with stakeholders by listening to the noise, identifying trends and engaging with your audience.
Building strong relationships with the media is an imperative part of public relations for small businesses, government agencies, and corporations. Especially during a time, like right now, where newsrooms are bare-bones - it makes it more difficult to land an...
As a business or government agency, it’s imperative that our communiques reach as many people as possible. One of the easiest and most cost-efficient methods to distribute news is via a press release. But, many agencies and businesses struggle with understanding when...
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