Three reasons your agency should be utilizing social listening tools

Feb 17, 2022 | Public Relations

In 2022 every agency and business type should be utilizing social media listening tools. 

Why? Well, because they keep you abreast of everything, literally everything said about your organization across digital media. 

As a high-functioning agency, you want to compile, take note and maybe even respond to some of the chatter (posts) regarding your organization. 

Programs such as Sprout Social and Hootsuite are highly intuitive and can help you generate more robust relationships with your constituents and foster new meaningful connections at the same time. 

Here are our top three reasons why your agency should be implementing social listening tools into your communications strategy. 

Listen to the noise

Have you ever wanted to get inside the mind of someone to understand them? Well, with social listening tools, you can do just that. 

Every single social post is a thought, whether good or bad; it allows you and your agency to understand the perspective of a constituent, client, or customer. Sure it can be overwhelming to sift through posts and comments, but listening to what people are saying about your agency or organization can ultimately help you strategize on addressing them in the future to gain their maximum support. 

Identify trends

One of the most significant opportunities for social listening tools is identifying trends in the field. When logged in to any of the social listening platforms, you’ll have the capability to see how your audience is responding to your organization’s content across every social platform, allowing you the space to identify trends in comments, likes, and overall engagement. 

Another great attribute is that you can also spy on your competitors or other agencies that you align with to identify successful campaigns, highly engaging content, and how they handle nuisances. 

Engage with constituents

As professional communicators, we get it, and you’re busy. However, it can be so easy to miss an essential mention regarding your agency that could be heating up online, tarnishing your reputation, or missing an excellent review for the superb work you accomplish. 

With Sprout Social, Hootsuite, or any of the other social listening tools, you’ll never miss a vital mention or comment regarding your organization because it’ll always be in front of you, alerting you at each mention. 

Social listening tools will have you quickly responding when need be and fostering a more meaningful connection with those you serve.

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